Choices Of Life

160 x 120 x 4,5cm Acrylic Paint on Canvas 2019
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Choices of Life” explores the tension between structured order and the chaotic overload of modern life, reflecting the struggle to stay focused in a world of constant distraction.
Luca Ruffinengo

Full Description

WithChoices of Life, I seek to capture the frantic intersection between our structured daily routines and the overwhelming noise of modern existence. In this work, the background features a delicate, woven grid - a visual representation of the order, habits, and systemic frameworks that anchor our lives and provide the structure upon which we build our personal histories.

Overlaying this foundation is a chaotic, vibrant field of words, fragmented thoughts, and competing symbols. For me, this reflects the "day-to-day" overload - a sensation much like walking down a neon-lit casino strip, where every color and sign screams for attention. Through this, I explore the tension of living in a consumer-driven society, where constant marketing and digital saturation serve as both our environment and our greatest distraction. My work is a meditation on this struggle; it is a question of how we maintain our focus and authentic path when the world around us is designed to pull us in every direction at once.

About

Luca

Artistic Approach
My work explores the space between control and intuition. I’m drawn to contrasts - structure and chaos, clarity and abstraction - and I use them to create pieces that invite interpretation rather than dictate it. Color plays a central role in my practice, often used boldly and in layered compositions to evoke emotion and depth. Each work is less about a fixed message and more about opening a dialogue between the viewer and the image.
Background & Perspective
I move fluidly between art and design, which strongly shapes how I think and create. While my artistic work is driven by expression and emotion, my background in design sharpens my sense for composition, balance, and intention. This dual perspective allows me to approach each piece with both freedom and precision.
Original Works & Prints
All artworks originate from my own practice and are carefully translated into high-quality prints to make them accessible beyond the original piece. Whether original or print, each work is created with the same attention to detail and respect for material, aiming to bring a distinct atmosphere into the spaces they inhabit.

About

Luca

Design Philosophy
My approach to design is rooted in clarity, intention, and purpose. I see design as a way of transforming ideas into tangible solutions - where form, function, and meaning are carefully aligned. Each object is shaped not only by aesthetics, but by how it is experienced and used.
Process & Perspective
Coming from an artistic background, I bring an intuitive and exploratory mindset into my design process. I often begin with open-ended experimentation, then refine ideas through structure and precision. This balance allows me to create designs that feel both thoughtful and distinctive.
Objects & Experience
I create objects that aim to integrate naturally into their environment while still carrying a subtle, defining presence. Materials, proportions, and details are considered carefully to achieve a sense of coherence and longevity - designs that are not only functional, but quietly expressive.

Contact

Should you have any enquiries or wish to arrange an appointment, please get in touch.
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